
Guest: George Limbert, former President, Red Roof Inns
In this time defined by AI disruption, post-COVID workforce tension, and growing leadership fatigue, trust has become the most critical (and most fragile) asset leaders hold.
In this episode, George Limbert, new president of Innovative Executive Solutions, joins host Maureen Metcalf to explore why modern leadership is no longer about control, certainty, or rigid playbooks. It’s about judgment, humility, and doing the right thing, even when it’s hard.
Drawing on his experience as a CEO, attorney, and advisor across industries, George unpacks:
- Why many leadership challenges today are actually trust failures
- How judicial temperament helps leaders make better decisions under pressure
- The difference between what’s legally safe and what’s ethically right
- Why return-to-office and AI debates often reveal management gaps, not employee problems
- How leaders can find their “North Star” amid career transitions and uncertainty.
This conversation is for experienced leaders who aren’t looking for shortcuts, but for coherence, integrity, and leadership that holds up over time.
Binge-listen to George’s other episodes:
- Leading with Character: A Real-Life Red Roof Report
- Red Roof: Revisioning the Future
- Expecting the Unexpected: VUCA in Action at Red Roof
For daily wisdom from our guests, be sure to follow us on LinkedIn. We’re onTikTok, Threads, and Twitter, too!
RESOURCES:
Our host Maureen Metcalf posts a newsletter every week on LinkedIn. You can subscribe here.
Maureen’s latest book is Innovative Leadership & Followership in the Age of AI. You’ll find details about it at https://bit.ly/LeaderInAI, or check out the Kindle version at https://amzn.to/44buVz8. The audiobook version is now available at https://amzn.to/4dTCleZ.
Her other 10 books are available on Amazon here.
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OUR PODCAST TEAM:
Host & Executive Producer: Maureen Metcalf
Editor & Executive Producer: Dan Mushalko
Graphics Editor: Stacia Rogan
Sponsorship Sales Manager: Kristine Gross (Kgross@innovativeleadership.com)
Theme Music by Pavel Bekirov from Pixabay.
CONNECT WITH US:
YouTube: @InnovatingLeadership
LinkedIn: https://bit.ly/ILI-LinkedIn2
Website: InnovativeLeadershipInstitute.com
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About Our Guest:
George B. Limbert is a visionary executive and transformational leader with a proven track record of driving organizational growth and operational excellence. As President of ILI’s Innovative Executive Solutions, George partners directly with boards and executive teams to accelerate strategic transformation, deliver measurable performance, and implement world-class leadership frameworks.
George’s executive leadership is distinguished by his tenure as President and CEO of Red Roof Franchising, where he led a dramatic financial turnaround, tripling EBITDA in just 12 months during the height of the COVID-19 pandemic. He has built scalable infrastructure and operational processes for multi-million-dollar organizations, consistently delivering results in complex, challenging environments.
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