S2-Ep42: Leading with Story: Captivate, Convince, Inspire

Featured Guest: Paul Smith

Paul discusses the power of stories for leaders. He shares his insights about what works, why it works, and how you will be more effective as a leader if you master the use of stories. Paul recounts a compelling story told by Bob McDonald, CEO of Proctor and Gamble, and connects it to a primary leadership and parenting lesson for him. Paul illustrates:

1. What a great leadership story is.

2. The primary elements of a story.

3. Why you should use stories to lead and sell.

4. The most common mistakes when using storytelling.

You will walk away with a foundation for using story in your role as a leader. Learn more about using story in leadership by reading Paul's book Lead with Story.