Paul talks about the power of story for leaders. He shares his insights about what works, why it works and how you will be more effective as a leader if you master the use of story as one of your skills. Paul recounts a compelling story told by Bob McDonald, CEO of Proctor and Gamble and connects it to a primary leadership and parenting lesson for him. Through his use of story he illustrates: 1. What is a great leadership story? 2. What are the primary elements? 3. Why use stories to lead and sell? 4. What are the most common mistakes of using story? You will walk away with a foundation for using story in your role as a leader. You can also learn more about using story in leadership by reading Paul's book: Lead with Story.